The H(app)iness Event was a fun, celebratory activation at CVS stores that rewarded customers with free items and coupons redeemed through the app. With a limited budget, we got creative by purchasing simple confetti and photographing it in a makeshift studio to bring the iconic CVS confetti heart to life. The result was a playful, energetic visual that captured excitement around the app and made the event feel special, joyful, and worth celebrating.
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