“Birth Control in Your Control” was a digital campaign aimed at young women, highlighting that prescription birth control is now accessible at CVS pharmacies. We wanted to tap into themes of empowerment, independence, and wellness to create a message that felt confident, supportive, and modern. By using bold, vibrant colors and a strong visual voice, we connected with younger audiences and created a campaign that stood out while reinforcing the idea that reproductive health should be accessible and in
​their control.