Leqvio is a cholesterol-lowering therapy that helps reduce low-density lipoprotein cholesterol (LDL-C), often called “bad” cholesterol, in people with atherosclerotic cardiovascular disease or familial hypercholesterolemia.
"See Cholesterol Differently" TV Spot
Leqvio is a treatment that helps lower cholesterol, and our team wanted to connect with patients by acknowledging how challenging that journey can be. Even with diet changes, weight loss efforts, and statin therapy, many people still struggle to reach their goals. We leaned into the insight that it can feel like being “trapped in a constant loop in a food wasteland,” constantly trying to make the right choices with limited success. This approach showed empathy for their experience while positioning Leqvio as meaningful support in a difficult, ongoing fight.
Testimonial Video
Patient Type Animation
Conference Tactics
American Heart Association Conference Digital Booth
America Heart Association Conference Sponsorship Skybridge
Direct to Consumer Print
Health Care Professional Print
