Sanofi develops a broad portfolio of flu vaccines designed to protect against seasonal influenza across different age groups, including Fluzone, Flublok, and Fluzone High-Dose. Sanofi also offers Nuvaxovid, a protein-based vaccine option that provides an additional choice for individuals seeking an alternative to traditional flu vaccine platforms.
"I'm just the flu" Flu Vaccines TV Spot
“Wolf in sheep’s clothing” was chosen as a relatable and powerful metaphor for the flu. Many people underestimate how serious the flu and its complications can be, so we wanted a concept that would challenge that perception in a way that felt familiar and easy to understand, especially for a middle-aged audience. By using a well-known expression, we were able to communicate hidden danger in an approachable, memorable way while creating a commercial that clearly differentiated itself from competitors in both tone and visual storytelling.
"Do your thing" Nuvaxovid COVID-19 Vaccine TV Spot
Nuvaxovid is a protein-based, non-mRNA COVID-19 vaccine, proven to have fewer side-effects then competitors. From that insight, the concept of the “COVID-19 Vaccine Hangover” was born. We used humor to soften the tone of the category and make the conversation feel more relatable and human, without minimizing the importance of vaccination. The lighter approach tested strongly with audiences, helping the message feel more approachable while connecting with those looking for a different vaccine experience and a choice that aligned with their comfort level.
ESMID Conference AR experience
For an upcoming medical conference, Sanofi wanted to create an experience that was truly memorable and would draw attendees into their booth. We developed an immersive AR/VR activation called “Body of Data,” designed to visualize how the flu can impact different parts of the body, including serious complications like heart attack and pneumonia. By turning complex clinical information into an interactive experience, attendees were able to engage more deeply with the content and gain a clearer understanding of both the risks of flu and how Sanofi’s vaccines can help protect against those outcomes.
HCP Campaign Adlobs
Every campaign I help develop is shaped through multiple creative directions and refined using rigorous A/B testing. This project was especially unique because the client challenged us to create all assets using only AI platforms. We developed and presented three distinct creative approaches, then tested each to understand which resonated most strongly with the audience. The winning concept focused on the best complication of receiving your flu shot, nothing. Which resonated with our audience and positioned the brand in a positive way leaning into slight humor.
Print work
Sanofi Flu Vaccines Website
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